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I'm surprised to see how many webmasters, still to this day, stuff dozens (and more) keywords into the meta tag in hopes of delivering visitors to a site. Surely, they know by now that this only hurts the chances of qualified visitors finding their site on the search engines.
It is debatable whether the meta keywords tag should be used at all anymore. Google reportedly no longer uses the meta keywords tag in determining a site's ranking. Yahoo does still use the meta keywords tag; albeit reportedly places little weight on it.
Search engines used to rely heavily on the meta keywords tag in an attempt to determine which keywords were relevant to a web page. Unfortunately, this practice eventually lead to the misuse of the tag. The sophisticated search engines of today are able to examine the actual keywords in the body of a web page--rendering the keyword meta tag much less significant.
The risks associated with using the meta keywords tag may out way the benefits.
Risks Using keywords that are not relevant to (or not used in the content of) your web page can decrease your rankings in the major search engines Your competitors can easily view your targeted keywords and use them to build a competitive SEO or PPC campaign against you
Benefit A small advantage in positioning with some of the major search engines
Should you use it or loose it? You decide...
Meriwether Lewis set the stage for the Corps of Discovery's success before one single ?employee? had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects Cheap Jamison Crowder Jersey , then kept morale high and increased the productivity of those eventually hired.
More important, Lewis? communication culture not only outlined the day-to-day duties of Corps member, it imbued ?employees? with a sense of mission and meaning.
He ruthlessly searched for just the right recruits. Lewis sought the strong, skilled and eager, rejecting the weak Cheap Mason Foster Jersey , ignorant, and unmanageable. And through properly communicating his needs, he was able to get the people who could learn and live his ?brand? to apply.
Prospects were told openly and honestly about working conditions: you will be in hostile territory, surrounded by hostile people. You must rely on your own devices for food and shelter, and you could die.
They learned about benefits: ?great personal rewards will be bestowed upon you by a grateful government Cheap Deshazor Everett Jersey ,? if you are selected.
Lewis took his ?employees? one step farther: you will go, he told them, where no non-natives have gone before. You will help find the Northwest Passage. You will aid in the advancement of science, discovering new places, new species and new peoples. The mission is one of critical importance to the security of the new nation.
It was this open Cheap Matthew Ioannidis Jersey , honest communication of the emotional aspects, the meaning of the job that unleashed the potential of the Corps of Discovery as ?brand emissaries.?
Why Bother Communicating With Employees?
Sure, you're saying, when it's a matter of life and death, and you must depend on the person next to you for your survival Cheap Zach Brown Jersey , it makes sense. But, we're just talking about business here.
The same goes for business. Employees are your most important audience, and that they hold the keys to your organization's success. Let's examine the facts to find out why this assertion is true.
Companies spend millions of dollars each year developing mission and vision statements, identifying their brand, and then communicating their brand promise through various media.
Employees are the primary 'media? in the majority of brand contacts. In most companies Cheap D.J. Swearinger SR Jersey , employees don't understand the brand promise well enough to communicate it, let alone live it and articulate it clearly.