Webinar Checklist: 5 Must-Have's For Massive Webinar Success Marketing Articles | October 26 Germaine Pratt Jersey , 2014 Have you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops? The truth is th...
Have you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops?
The truth is that successful webinars follow a proven checklist that virtually guarantees their success.
This checklist contains 5 crucial elements that must be included in your webinar presentation in order for it to be successful.
If you're looking to increase attendance, engage your audience Drew Sample Jersey , and convert leads into paying customers with a webinar, make sure your next presentation includes these 5 things:
The answer to a relevant questionproblem. A webinar that talks about something your audience might be interested in, or that solves a problem that may have someday, is sure to fall flat. Recently a client came to me for webinar help. He had created and hosted a webinar called 'How to start a podcast. The webinar was unsuccessful in that attendance was low and the presentation resulted in zero conversions. The problem was his audience was comprised of new online business owners looking for ways to make money fast. On the webinar, podcasting was positioned as a long-term moneymaker. He didn't solve the audience's most pressing problem, and therefore lost their business. Make sure the topic of your webinar solves a problem that your audience needs to solve right now Jonah Williams Jersey , not 6 months from now. A sense of excitement and urgency. Webinars are, by their very nature, more exciting than other forms of content marketing. They give you the opportunity to connect with your customers live, interact with them in real time, and deliver the content they've been searching for. All great webinars get the audience revved up and excited to be there, then continue the excitement with a presentation that engages and educates the attendee in a meaningful Joe Mixon Jersey , memorable way. In short, great webinars are anything but boring. Increased audience engagement. One of the greatest things about webinars is that they allow you to directly engage with your audience in real time. Unlike a bog post or video, webinars allow you to have a conversation with your audience about what matters most to them. Great webinars welcome attendees right off the bat, keep them engaged with questions throughout the presentation, and answer those questions live at the end. Remember, a webinar is not so much a presentation as a conversation. The delivery of a promise. All great webinars promise to make the audience's life better somehow: by revealing insider secrets Jessie Bates III Jersey , teaching new skills, educating about new techniques, or giving access to industry experts. Whatever promises you make when marketing your webinar, be sure to deliver on those promises and then some. Exceed attendees' expectations to earn their trust and keep them coming back for more. Clearly presented, actionable next steps. The most effective webinars tell people what to do next. They include a clear Call to Action (CTA) at the end of the webinar that helps attendees synthesize and apply what they've just learned. They also reward their audiences with discounts and special offers given to webinar attendees only.
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Great webinars don't happen by accident. Even if you're new to webinars, you can create an effective A.J. Green Jersey , memorable presentation by including these 5 simple things. When creating your webinar, be sure it:
Provides the answer to a relevant, urgent problem your customer is having right now
Creates a sense of excitement and fun Engages the audience throughout the presentation Delivers on the promises you made in your marketing Presents clear next steps and a CTA
William Vickrey, highly regarded as the founder of auction theory, was an economics professor at Columbia University when he published two papers outlining his views on auctions:
"Counterspeculation, Auctions Cheap Bengals Jerseys , and Competitive Sealed Tenders", 1961, Journal of Finance
"Auction and Bidding Games", 1962, Recent Advances in Game Theory
In 1996 he received a Nobel Prize ?for fundamental contributions to the economic theory of incentives under asymmetric information.? It's important to understand that asymmetric information is an essential component of auctions, where potential buyers have varying levels of knowledge about the value of the item.
Although Vickrey considered his work on auctions as "one of my digressions into abstract economics Michael Jordan Game Jersey , at best of minor significance in terms of human welfare?, to those of us who work with online auctions, much of what he outlined is useful to understanding our marketplace.
Vickrey identified 4 general types of auctions:
English Dutch First-price sealed bid Second-price sealed bid
English Auctions The most common type of auction is the English Auction, although it may also be known as an ascending price auction. In ascending price auctions each subsequent bid is higher than the previous one. This is the most popular type of auction for single items.
Although traditional ascending price auctions use a 'soft close? format - where bidding continues until a final bid is placed, the majority of today's on-line auction sites use the ?hard close? format - also known as a 'time interval? auction having a set time limit, regardless of ongoing bidding. It's important to note that in a 'soft close? format Renell Wren Game Jersey , bid snipping, that is bidding during the last few seconds or minutes on an item, is eliminated since the auction stays open as long as bids are being made.
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