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Unless your company has absolutely no competition now or in the forseeable future Wholesale Rick Leonard Jersey , you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.

For you to succeed, you have to identify and understand what you or your business does or can start doing for your prospects and customers that provides them with a result that is superior to the competition's. This is called your unique selling proposition (USP). Your unique selling proposition is the distinct advantage or benefit that sets your business apart from the competition.

Your unique selling proposition can be quality, service, speed, convenience, experience Wholesale Tre'Quan Smith Jersey , low prices, selection, or any other attribute you want your company to be known for. The important thing to remember is that before you can get a greater share of the market, you first have to get a greater share of your prospect's mind. And you can do this by selecting and developing a unique selling proposition.

Your unique selling proposition should be one that is a natural benefit offered by your business. Never offer a USP that is false. For example, if you are a high-priced consultant or run a high-line retail store, you shouldn't consider lower prices as your unique selling proposition.

Here are a few examples of possible USPs:

1. A broader selection.

2. Bigger discounts.

3. Better advice and assistance.

4. More convenience (location Wholesale Marcus Davenport Jersey , quick service, immediate delivery, Web site).

5. Top-of-the-line products.

6. Faster service.

7. Service above and beyond the basics.

8. A longer and more comprehensive warranty or guarantee than the norm.

9. Providing superior quality.

10. Any other distinct advantage or benefit you can give that the competition doesn't.

The possibilities for building a USP are unlimited. The important point, is to focus on one niche, need, or gap that is most sorely lacking in the marketplace. It's best Wholesale Chauncey Gardner-Johnson Jersey , however, to adopt a USP that dynamically addresses an obvious void in the marketplace that you can fill. Above all, never adopt a USP that you cannot fulfill the promise for.

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